Warehousing1//digital logistics
web and mobile version, social media design
The project involves designing the core product of Warehousing 1 digital logistics, including both the partner platform and customer platform for desktop and mobile versions, using UX methods and applying user testing techniques. It also entails creating the new integrations platform WH1+ from scratch, utilizing user experience and user research methods to design the system and final UI. Additionally, the project includes creating marketing and social media designs, as well as developing the modular design system for WH1.
Product design(UX, UI) end to end (B2B and B2C design for digital logistics products, marketing and social media design) design and team strategies,UX/UI development, user research, user testing, creation of design systems and working cultures.
The design of the WH1 platform features a light and neutral aesthetic to help users focus on their tasks, with icons integrated throughout for improved usability and performance.
Information is organized into dashboards and lists based on its type, enhancing readability and access.
Graphs and visual representations of data are grouped effectively, allowing users to interpret information at various levels and speeds.
The platform uses plain English, basic colors, and a clear visual communication style to ensure ease of use and understanding.
The mobile version of the WH1 platform offers a limited but highly intuitive user experience.
Information is easy to scroll through and organized into different classes and groups, with selected details arranged in collapsible menus for better accessibility.
Explanatory texts are included to make users feel secure, enhancing overall usability. While more comprehensive information is available on the desktop version, the mobile platform ensures that essential functionalities are readily accessible, maintaining a seamless user experience.
Impact & Takeaway
On the Warehousing1 project, I shaped both partner and customer experiences across web and mobile, building WH1+—a new integrations platform—from the ground up. I developed a modular design system, intuitive dashboards, and clear visual communication tools (like icons, graphs, and progressive disclosure), ensuring the complex world of logistics feels approachable. By incorporating plain language, scalability, and inclusive features for diverse user needs—including extreme and disabled users—I helped demystify logistics and improve task efficiency. Through this, I learned the importance of balancing functional clarity with empathetic design: that simplifying complexity is about empowering users with clarity, not oversimplification.
The WH1+ platform features dashboards and lists designed to inform users in an intuitive, usable, and accessible manner, accommodating normal, extreme, and disabled users.
Small graphs provide updates on integration progress, while explanatory symbols engage users and categorize information effectively.
This approach ensures that users can easily navigate and understand the platform's features, enhancing overall usability and user experience.
The website and social media platforms are designed to simplify and enhance communication in the traditionally complex field of logistics.
By prioritizing ease of use and accessibility, we make understanding logistics straightforward for everyone.
Through engaging weekly mini-campaigns, users can interact with and learn about various procedures and services, making the logistics process more transparent and approachable.
From Structure to Design
In the development of Warehousing 1, low-fidelity wireframes were created to define layout, navigation, and information hierarchy prior to the introduction of visual styling. These early prototypes made it possible to evaluate structure and usability at an abstract level, ensuring that key workflows were clear and efficient. By focusing on functionality over aesthetics, the wireframes established a solid foundation for the final interface and informed the transition into high-fidelity design with greater confidence and clarity..